Wednesday, April 20, 2011

What is Social Media Marketing?

Social media marketing (SMM) is a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networks.

Social media marketing can help you increase the activity around these top goals:

Website traffic and user behavior (external and internal tracking)
Conversion and sales tracking
Page views, ad exposure
Growing brand awareness
Business development
Lead Generation

Since the social web allows you to interact with others, create and promote content that can get links and viral attraction, you can (with the right strategy) reach key influencers using it. We all know what blogs alone can do, and they are pretty search engine friendly out of the box.

Social media expansion is important because this provides foundations for broader / faster mindshare, along with supporting your search engine marketing objectives. You can convert traffic if you target it appropriately and don't spam.

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