How to make a good Social Media Marketing Strategy

Start with your Goals

Before you can create a strategy, you need to specify what you wish to accomplish with social media marketing.

Here are some common goals to give you an idea:

Increase brand awareness
Learn more about your target audience
Educate and inform customers
Improve customer service
Monitor brand reputation

This list could go on forever, but you’ve got the idea. Don’t start your social media campaign until you’ve clearly established and made a written record of these goals.

Create a Strategy Based on Research

Blindly jumping into social media is a terrible mistake that may create major setbacks. You must spend time doing detailed research and creating solid strategies that will enable you to reach your goals.

The research process includes but is not limited to:

Determining if your target audience is online or offline
Examining the successes and failures of other social media campaigns
Creating realistic timelines
Establish a method for tracking results

Once you’ve done all this research, you can start building the actual path (strategy) for reaching your goals.

Build Relationships

At the end of the day, social media is all about building relationships. This means you don’t just show up on the social network of your choice blasting your marketing message. That wont get the job done. It actually mite make everyone dislike you. You have to treat social media users just like you would people in real life. Get to know them, interact without promoting, help each other out. Only then can you start to achieve your goals.

Create a Schedule

Tweeting, blogging, or posting on forums haphazardly isn’t a social media strategy. You need to set up an actual schedule. Not only will this help you stay committed and on task, but creating a social media schedule also improves your campaign’s efficiency. You’ll no longer be wasting time making up your strategy as you go.

Stay on Course

Many times companies view social media as a quick fix, but the reality is social media is a marathon not a sprint. Remember, it’s about building relationships. This requires constant connections over a long period of time, just like any other relationship. You can’t expect to gain valuable insight, increase brand awareness, or build relationships with people who will help promote your content in a matter of days. Stick with it!

Measure the Results

How you measure success depends on which goals you’re trying to achieve. For instance, if your goal is to increase brand awareness and to maintain a positive reputation, you can track results by using conversation discovery techniques. Whether this is setting up Google Alerts for any time your brand is mentioned or paying a company to do it for you, the point is that you need to have a strategy for monitoring your results. By taking the guesswork out of your social media monitoring, you can see exactly how your campaign is performing.

Make the Right Tweaks

Now that you have a strategy in place for monitoring your progress, it’s time to start tweaking your campaign for maximum efficiency. For example, if your goal is building links and you see you aren’t gaining any back links, you might need to alter the style of your content. Or perhaps you need to promote it differently (maybe you’re promoting it with the wrong social media sites.) The point is if your strategy just isn’t working (assuming you’ve given it time to work,) you need to make some changes. No one achieves perfection on their first try, it requires constant fine-tuning.

FB Maxed

Facebook is the largest social media platform online today. It is also a way to market anything you want to market whether you are looking to sell products, promote affiliate products, market yourself, etc.

FB Maxed takes a plain Facebook fan page and turns it into something spectacular. There are three templates included; giving you a fully functional Facebook page.

It is hard to create an attractive fan page on Facebook without help from someone who knows how to create and implement templates into the fan page. FB Maxed gives everyone who has a fan page the opportunity of having something better than just something plain and boring.

There are webinars and recorded videos to help anyone input the templates step-by-step into their Facebook fan page. No technical skills are required to use FB Maxed.





FB Maxed is an easy, customizable system to make integrated pre-made templates into your fan page. Based on reviewing the product, Daniel Tan says you can integrate functional websites into your fan page as long as the website is hosted on your own server.

What you can have on your Facebook page are HTML5 videos, photo galleries, a lead capture page, landing pages, multiple pages, and more. You can even build in an ecommerce page into your fan page.

FB Maxed gives people the opportunity to do business a lot easier with the customizable pages. It is also compatible with Facebook Mobile where your page can be seen on various phone platforms like iPads, iPhones, iPods, Androids, and other platforms.

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What is Social Media Marketing?

Social media marketing (SMM) is a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networks.

Social media marketing can help you increase the activity around these top goals:

Website traffic and user behavior (external and internal tracking)
Conversion and sales tracking
Page views, ad exposure
Growing brand awareness
Business development
Lead Generation

Since the social web allows you to interact with others, create and promote content that can get links and viral attraction, you can (with the right strategy) reach key influencers using it. We all know what blogs alone can do, and they are pretty search engine friendly out of the box.

Social media expansion is important because this provides foundations for broader / faster mindshare, along with supporting your search engine marketing objectives. You can convert traffic if you target it appropriately and don't spam.