Tuesday, April 26, 2011

Hootsuite Review

In this era of too many places to post to, too many jobs to be done, and even with the most efficient multi-tasker there are not enough hours in the day. Hootsuite is a savior. Hootsuite is a web based application containing an entire set of tools to manage, track, analyze and schedule your social network media campaigns.

Not only does this web application let the user post to multiple social media sites, such as Twitter, Facebook, and Linkedin and more, it helps to schedule tweets and updates their status. If fans and followers should be updated about a blog update for tomorrow, the tweet or shout can be scheduled today.

Hootsuite even has a browser plug-in so that one or many social network accounts can be posted to on the fly while browsing the web. Just one click and any content can be shared and all without leaving the browsing session or going to another site to post or Tweet.

When a business uses a social networking team to interact on their various media it is a simple matter to assign responsibilities and track activities using Hootsuite. There is even an iPhone app in the works to further simplify tracking results and using Hootsuite from any place the marketer can use their phone.

HootSuite - Social Media Dashboard

You might find yourself to be using Hootsuite more often than logging into your Twitter account.
Two important streams on HootSuite are a “Keyword Stream” and a “List Stream” . Why create a stream for a keyword? Simple. When you watch the “Keyword Stream“, you will see all of the tweets people have made on Twitter about that keyword. The keyword tweets will also include people you may not be following. For instance, let’s say you sell Baby Slings. Set up a “Keyword Stream” for Baby Slings. Watch the stream. Someone may send out a tweet asking about Baby Slings. There is an opportunity to jump on, reply to the person and tell them about your Baby Sling product along with a link to your product in the tweet. (If you don’t have time to constantly watch twitter, you can always check the “Keyword Stream” and reply to tweets at a convenient time) In addition to a Keyword Stream, I find my “List Stream” to be just as important. I create a “List Stream” to keep up with important contacts I have through Twitter. I like to Re-Tweet good info/tweets I find from my “List Stream” .

Click Here for more info about Hootsuite

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